Allhomes 2023 Campaign - Spaces

Once again, Screencraft was delighted to partner with Domain on the production of the 2023 Allhomes campaign. In our latest project “Spaces”, we sought to answer the ‘why’ of choosing Allhomes for both buyers and sellers alike. 

The challenge for this particular campaign was the rapidly changing environment with the market. We captured vignettes of life in a space; from move-in day to watching the game with mates (pretty famous ones at that!). In showing these glimpses of life, we cut through the noise of home buying and selling to show the range of possibilities. 
 
We used camera motion control to capture a continuous tracking shot on set. This enabled our crew to do multiple set dressings in one day whilst maintaining perfect continuity. The end result shows the versatility of the space to suit a range of potential buyers.

This commercial won a BRONZE award from the Australian Cinematographer's Society.